Canadian Tourism Strategist & Operator
I build the infrastructure that gets people to places worth visiting. The buses that bring travellers from cities into the wild. The booking platforms that power 30+ destinations. The trip packages that turn world-class outdoor spaces into places you can actually visit. I don't advise. I build.
Case in point: Algonquin Park
Over 800,000 people visit Algonquin every year, making it Canada's most iconic provincial park. The outfitters, lodges, and experience providers are world-class. The problem was never the product. It was the missing infrastructure connecting them to the people who wanted to come. I built that infrastructure: the transportation routes, the booking systems, and the overnight trip packages that bring travellers from Toronto and beyond directly into Algonquin's economy.
Algonquin isn't unique. Most destinations don't have a demand problem. They have an access and coordination problem. That's the gap I close.
Trusted by Parks Canada, Via Rail, and tourism boards across the country.
Start a ConversationPoint of View
As Canada invests in nation-building infrastructure, tourism is still treated as marketing. Marketing without infrastructure is theatre. Tourism is one of the country's largest economic engines, but we keep funding promotion while neglecting the physical and digital systems that determine who can actually show up. Roads, transit, booking platforms, coordinated stakeholder networks: these are the productivity tools of a modern visitor economy. I build the systems that make it real.
In five years, the destinations that win won't have the biggest marketing budgets. They'll have the infrastructure: transportation access, seamless booking, coordinated stakeholder networks. The places as easy to visit as they are beautiful. That's the visitor economy I'm building, and it's already powering tourism in communities across the country.
What I Build
"People can't visit what they can't reach."
01
I build the buses, routes, and access systems that physically move travellers from cities to destinations. Through Parkbus, that's now over 100 destinations across Canada, served by the country's largest outdoor transportation network.
Parkbus"A destination needs a system, not a website."
02
I build the booking platforms, destination management software, and operational systems that power tourism behind the scenes. Through Whereabouts, our technology powers 30+ destinations across North America. Tourism Innovator of the Year.
Whereabouts"A destination is only as good as the trip you can buy."
03
I build the packaged trips and overnight experiences that turn world-class outdoor spaces into places you can actually visit. Through Visit Canada Parks, in partnership with Parks Canada and Via Rail.
Visit Canada ParksHow Destinations Get Built
A working lens for any destination project: who's actually at the table? Most communities have one or two of these four. The ones that break through have all four.
Goes first. Builds the lodge, the route, the experience, and proves demand before anyone else believes it.
Legitimizes. The mayor, the Indigenous council, the chamber president. Their endorsement unlocks doors, funding, and trust no outsider can.
Commercializes. Takes what the Pioneer proved and builds something scalable: a booking platform, a transportation service, a real economy.
Coordinates. Sees the whole system and makes sure growth serves the community, not just the visitor count.
By the Numbers
Not consulting from the sidelines. Building the buses, the booking systems, and the partnerships from inside the industry.
Not ideas or proposals. Operating systems already in market, serving real travellers and real destinations every day.
Get in Touch
I work with destinations, DMOs, tourism businesses, and government partners who understand that marketing alone isn't enough. You need the infrastructure to back it up. Let's talk about what we can build together.
matthew@poweredbytourism.com