You Need Four Types of People to Build a Destination. Most Communities Have Two.

Most destination managers focus on one or two stakeholder groups and wonder why things stall. The destinations that break through got all four working together.

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The Patron Effect: The Uncomfortable Truth About How Destinations Actually Get Made

Before Jeff Stober showed up, nobody was flying in from New York. Prince Edward County was on no one's top 10 list. One person, with wealth and vision, bets on a place before anyone else will.

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